RadioShack Selects Weber Shandwick as Public Relations Agency of Record
DALLAS, Nov. 30, 2011 – RadioShack has selected Weber Shandwick as its public relations agency of record, following a comprehensive review process. The firm, along with IPG sister agencies Current Lifestyle Marketing and AXIS, is creating and supporting an array of public relations, corporate social responsibility and digital communications initiatives in the United States and abroad. At the core of its efforts, Weber Shandwick will develop a robust, coherent communications platform to continue to bolster RadioShack’s position as a leading national retailer of mobile technology products and services.
“Weber Shandwick has a talented team with deep bench strength for developing and executing our framework for PR at RadioShack. This partnership will allow us to deliver more efficient, more consistent, more sophisticated support for marketing and merchandising,” said Molly Salky, Vice President, RadioShack Corp., based in Fort Worth, Texas. “Based on their clear understanding of our business and insights into our competitive advantages, I am confident the Weber Shandwick team will be an invaluable asset in telling the RadioShack story.”
RadioShack’s retail network includes approximately 4,670 company-operated stores in the United States and Mexico, 1,490 wireless phone kiosks in the United States and approximately 1,120 dealer and other outlets in 29 countries worldwide.
“We are thrilled to partner with RadioShack to continue the resurgence of this dynamic brand by strategically activating advocates and amplifying its voice through a variety of innovative digital and traditional communications programs,” said Jody Venturoni, President, Weber Shandwick Southwest. “As a leader in mobility products, RadioShack and its unique Trade & Save program offer the value and variety consumers are looking for, particularly in these challenging economic times. We look forward to telling the RadioShack story through our creative, results-driven news bureau program.”