Weber Shandwick Named Global Agency of Record for Marketing and Communications by Sealed Air
NEW YORK, JANUARY 16, 2015 – Weber Shandwick today announced that it has been named global agency of record across multiple marketing services disciplines by Sealed Air Corporation, a global leader in food safety and security, facility hygiene and product protection. As the company consolidates global communications duties under one agency over the course of 2015, Weber Shandwick will lead advertising, digital and social media, public relations, experiential marketing and design strategies for Sealed Air across the Americas, Europe and Asia Pacific.
“The team at Weber Shandwick is unwavering in its commitment to bold, brave ideas. Their global capabilities in public relations, advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve,” said Jim Whaley, vice president, corporate communications and sustainability, Sealed Air. “We are excited to partner with them to write the next chapter in Sealed Air’s transformation to a leading provider of sustainable solutions that help drive our customers’ businesses forward.”
Weber Shandwick continues to deepen its capabilities in public relations and expand across the broader marketing services industry. Over the past year, the firm has been named digital and social agency of record as well as advertising agency of record for major clients, in addition to launching its full-service advertising firm, Sawmill, to bring fully-integrated solutions to clients from planning through activation. The firm’s work with Sealed Air signifies one of the agency’s first global, integrated assignments following the launch of Sawmill in October 2014.
“Sealed Air has an incredibly rich story to tell as a global leader focused on sustainability and protecting what’s important to individuals, families and businesses,” said Paul Jensen, president, Corporate practice, Weber Shandwick. “We look forward to partnering with Sealed Air as we draw upon our diverse team of specialists worldwide to elevate and promote this powerful, enterprise brand.”
Sealed Air offers efficient, sustainable solutions that create business value for customers, enhance the quality of life for consumers and provide a cleaner, healthier environment for future generations. With approximately 25,000 employees in 175 countries, its portfolio of recognized and inventive brands includes Bubble Wrap® brand cushioning, Cryovac® brand food packaging solutions and Diversey™ brand cleaning and hygiene solutions. In 2013, Sealed Air generated revenue of approximately $7.7 billion by helping its customers achieve their sustainability goals in the face of today’s biggest social and environmental challenges.
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About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as a 2014 Ad Age A-List Agency and The Holmes Report’s 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 23 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.