Monica Alsagoff Returns to Weber Shandwick Singapore
SINGAPORE, 04 December 2012 – Weber Shandwick has strengthened its Consumer practice in Singapore with the appointment of Monica Alsagoff as senior vice president, effective immediately. She will be responsible for expanding the firm’s portfolio of clients in consumer lifestyle and sports marketing.
Alsagoff is returning to Weber Shandwick. She started her career with the firm in 1991 and stayed for a five-year stint. Since that time she has held several positions in hospitality, fashion and lifestyle corporations, including building up and heading two public relations firms, one of which she founded. She has a strong expertise in consumer marketing and is now widely recognised across the industry for her innovative campaigns and brand building skills on behalf of both global and local blue chip clients.
Based in Singapore, Alsagoff will be responsible for driving regional campaigns across Southeast Asia, a key factor that motivated her return to Weber Shandwick. She has particular skills in managing multi-country programmes, having worked in a regional capacity as Marketing Director, Asia Pacific as part of the start-up team at Nokia subsidiary Vertu, the luxury mobile phone targeting high net worth individuals. She also supported the successful global launch of the RAOUL brand for FJ Benjamin, a publicly listed company specialising in fashion and timepieces, where she was the divisional chief executive officer for Marketing Communications & Business Development. As the marketing communications director for Club 21, Alsagoff managed more than 40 luxury brands in Southeast Asia.
Alsagoff also started her own boutique PR consultancy. Within a span of six months, she grew the company from a team of three to 20 and shortly after it consistently ranked among Marketing magazine’s Top 10 PR Agencies in Singapore from 2006 to 2009.
Over the years Alsagoff has also worked closely with the National Heritage Board, the Singapore Tourism Board, the Singapore Sports Council and National Parks Board.
Alsagoff will report directly to Co-Managing Directors Vanessa Ho Nikolovski and Margaret Cunico.
“Monica’s interest in returning to multi-market work with an international agency could not have been better timed,” said Cunico, “Many of our traditional B2B clients are seeking to launch consumer outreach programmes, and we are fortunate to have Monica with us to lead this charge. She brings with her an unrivalled expertise in consumer marketing, which will add to the breadth of capabilities within our Singapore office.”
Alsagoff is an active committee member of the arts, heritage and social communities. True to her roots, she is committed to preserving the Peranakan heritage and has sat on the Peranakan Ball main organising committee since 1992. She also sits on the board of National Heritage Board’s Asian Civilisations Museum, and was previously on the Board of Directors for the Make-A-Wish Foundation. She has also been on the advisory committee for the Republic Polytechnic Interactive Committee and been active in helping the Textile & Fashion Federation for Singapore Fashion Week since 2000.