Millennials at Work: Perspectives on Reputation
Research released today from Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job. The survey reveals Millennials are hyper-focused on their reputations at work – 47 percent of Millennials report that they think about it all or most of the time compared to 37 percent of Gen Xers and 26 percent of Baby Boomers. Surprisingly, although Millennials have grown up in this digital revolution, they place even greater value on their in-person interactions at work and after hours than their older, less digitally-bred colleagues.
More than one in three employed Americans today is a Millennial, an astounding 53.5 million people. During the first quarter of 2015, this generation surpassed Generation X as the largest share of the American workforce, according to a Pew Research Center analysis of U.S. Census Bureau data. Weber Shandwick and IPR partnered with KRC Research to conduct Millennials@Work: Perspectives on Reputation to find out what the three generations currently in the workforce – Millennials (ages 18 to 34), Gen Xers (35-50) and Boomers and beyond (51+) – think about their reputations at work. Six hundred employed U.S. adults were interviewed through an online survey for the study.
See below for more findings from Millennials@Work: Perspectives on Reputation.