Weber Shandwick Weber Shandwick
  • Case Studies
  • Who We Are
    • Our Values
    • Leadership
    • Our Impact
    • Brand Ecosystem
    • Global Network
  • What We Do
    • We Solve
    • Expertise
    • Services
    • Products & Programs
  • Insight
  • News
  • #WorkAtWeber
    • Join the Team
    • Employee Stories
    • Benefits
  • Contact Us
  • Privacy Policy
  • CCPA Privacy Policy
Digital Women Influencers Study: Millennial Moms

Insight

Share:  

Digital Women Influencers Study: Millennial Moms

06.18.2013

In newly released research conducted by Weber Shandwick and its research partner, KRC Research, Digital Women Influencers: Millennial Moms, it was found that millennial moms are an overlooked segment of the mom demographic. 42% of those surveyed said that they feel that marketing is not geared toward women like them, indicating the presence of a large void waiting to be filled by smart marketers.

Millennial moms have a number of traits that make them ideal to market to. As a segment, they are highly connected – each having an average of 3.4 social network accounts, compared to the 2.6 accounts the average mom has, while also spending 17.4 hours per week on those sites,  almost four hours more than the average mom. Not only are they connected, but millennial moms are often highly sought after for their advice, with 74% of those surveyed responding that those in their networks regularly seek their opinions on purchasing decisions. This may in part be due to the fact that millennial moms are sharers, with at least 90% of them sharing information on several key topic areas: retail stores, apparel and food and drink. More than half share information about financial investments and life insurance coverage.

With a US population of roughly 9 million and counting, the future influence of millennial moms can only grow. To help marketers shape their marketing strategy targeted toward millennial moms, a Guide to Engaging Millennial Moms is included in the study.

Read the full text of the study here.

Small Millenial Moms Infographic

Weber Shandwick
  • Case Studies
  • Who We Are
  • What We Do
  • Insight
  • News
  • #WorkAtWeber
  • Contact Us
  • Privacy Policy
  • CCPA Privacy Policy
Copyright © 2021 Weber Shandwick, inc. All Rights Reserved.

Privacy & Cookie Policy

This website uses cookies, including third-party cookies, which allow Weber Shandwick to obtain information about your visit to the website. Please click here to learn more about the cookies used on this website and how to change current settings if you do not agree. By continuing to use this website, you consent to the use of cookies.

Privacy & Cookie Policy

Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above:

Yes No