Marketing Veteran Christopher Ferguson Joins Weber Shandwick to Lead Creative in Key U.S. Markets
New York – February 15, 2018 – Weber Shandwick, one of the world’s leading global communications and engagement firms, today announced the appointment of former Under Armour senior creative Chris Ferguson as executive creative director based in Washington, D.C. In his role, Ferguson will be responsible for shaping and executing best-in-class creative engagement campaigns for a diverse range of client partners, with particular focus on the intersection of business, policy and society. With more than two decades of experience in traditional and interactive marketing, Ferguson will lead a growing team of creatives in Washington, D.C., Baltimore and Dallas, and will work in close collaboration with the firm’s global creative collective.
“Chris’ deep expertise working with global brands on large-scale, integrated campaigns is an invaluable resource for both Weber Shandwick and our client partners,” said Paul Massey, president of Powell Tate, the Washington D.C. bureau of Weber Shandwick. “We’re incredibly excited to welcome him as a creative leader in Washington, and look forward to the impact we’ll deliver together across our portfolio of brand partners.”
Prior to joining Weber Shandwick, Ferguson served as senior global creative director at Under Armour, where he led creative strategy across all of the brand’s categories and markets. Over the course of his career, he has led creative strategy for multiple global brands, including Nike Running and Google Wallet. His work for the Ad Council – which brought famine relief to the Horn of Africa – was shared more than117 million times in 24 hours, and garnered over $100 million in donations to the region. He has also held top creative roles at Tribal Worldwide, R/GA, TBWA\Chiat\Day and Young & Rubicam.
“I look forward to joining the Weber Shandwick team working together with the firm’s diverse range of clients to activate campaigns that make a difference to businesses, people and communities around the world,” Ferguson added.
Ferguson has served on the jury for New York Festivals, the Effie Awards and the Facebook Studio Awards. His work has been recognized by top industry awards programs, including Cannes Lions Festival of Creativity, the One Club, the Webby Awards and the London International Awards.
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About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 77 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit https://www.webershandwick.com/.