Weber Shandwick Names Julie Hall Boston General Manager
Weber Shandwick announced today the appointment of Julie Hall as executive vice president and general manager, Boston. Bringing an extensive background in strategic marketing communications, Hall will oversee the office’s operations with a focus on delivering innovative client solutions, driving growth, nurturing talent and continuing to foster a culture of collaboration and bold thinking.
Hall will report to Joy Farber Kolo, president of Weber Shandwick East, and work closely with Micho Spring, chair of Weber Shandwick’s global corporate practice and Weber Shandwick New England.
“Leveraging her many years of experience leading teams and representing multi-national brands, we have every confidence that Julie will elevate what we can deliver for clients and our people in Boston and beyond,” said Spring. “Julie is not only a seasoned communications leader and an active member of the Boston community, she has a unique sensibility for the market and what our clients in Boston need to drive results.”
Over her 25-year career, Hall has led Boston-based teams at HAVAS, Cone and Schneider Associates, driving and overseeing marketing strategy for many of the world’s largest companies and organizations. Most recently, she served as head of marketing and communications for genomic data technology company, WuXi NextCODE, based in Cambridge, MA. Previously she was chief growth officer and managing director for HAVAS in Boston. Hall also held an account role at Weber Shandwick early in her career.
“Boston is the center of excellence in medicine, education, biotechnology and innovation and Weber Shandwick’s Boston office is well positioned to continue to lead clients in a constantly changing communications landscape,” Hall said. “The firm’s strong reputation and long-standing relationships in New England is a testament to the many talented people who do great work for clients here every day. I’m very proud to return to Weber Shandwick after 25 years and excited to lead this exceptional group of professionals.”
Hall is the author of The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products (BNP Media, 2010), based on more than a decade of research and interviews with marketing experts who have launched thousands of successful new products. She is also actively involved in the Boston community, currently serving as president of the Charlestown Historical Society, as well as a member of several local boards and committees, including the Bunker Hill Monument Association, Charlestown Preservation Society, The Bostonian Society, Boston’s Parks and Recreation Department’s Garden Party Committee, Friends of the Boston Public Garden’s Park Ranger Group, the University Club and the Boston Anthenaeum.