City of Hope Selects Weber Shandwick as Public Relations Agency of Record
LOS ANGELES, April 19, 2011 – City of Hope has selected Weber Shandwick as its public relations agency of record. The firm began work with City of Hope earlier this year, creating and supporting a variety of cause marketing and public relations programs.
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles.
“Weber Shandwick is delighted to continue our relationship with the City of Hope team to raise national awareness of this organization’s pioneering work,” said Lorie Fiber, general manager of Weber Shandwick Los Angeles. “Through a strategic communications program, we will foster a deeper understanding of the City of Hope brand as a world-class research, treatment and education center and as a charity of choice for brands and consumers nationwide.”