Chief Communications Officers: “The First 100 Days Can Make or Break Careers”
Weber Shandwick released Chief Communications Officers: First 100 Days, an e-book reflecting advice from dozens of veteran corporate communications officers (CCOs) in North America, EMEA and Asia Pacific. Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist, says, “As more CCOs report directly to CEOs and face unparalleled challenges ranging from sudden crises to vast shifts in how messages get distributed, our easy to read guide for incoming communications professionals helps them hit the ground running. Our new e-book provides invaluable advice from CCOs on making the most of those first 100 days when any missteps can derail the best of plans. The first 100 days can make or break careers.”
The e-book provides 12 lessons for a successful early tenure, such as becoming a change agent, preparing for surprises and working with a demoralized staff. Says Gaines-Ross, “Our guide provides an invaluable roadmap to success for CCOs who are depended on for strategic communications counsel from day one.”
Click here to view the book.