Celebrating 10 Years as a Business Superbrand
Weber Shandwick has been named one of the strongest business-to-business brands in the United Kingdom for the tenth year running in the 2016 Business Superbrands® survey.
The annual survey, managed by The Centre for Brand Analysis (TCBA), polls 2,500 business professionals from across the U.K., as well as the independent Business Superbrands Council. For the 2016 selection process, 1,500 brands from more than 50 business sectors were assessed according to three key criteria: quality, reliability and distinction.
“We are delighted to celebrate a decade as a U.K. Superbrand,” said Colin Byrne, U.K. & EMEA CEO, Weber Shandwick. “It’s great to be up there with the best brands in Britain.”
“A potent reputation is a critical advantage for a company. As an annual barometer of brand strength, those companies performing well in this year’s Business Superbrands survey can take confidence in their reputation,” said Stephen Cheliotis, chief executive of TCBA and chairman of the Business Superbrands Council. “Being a leading Business Superbrand is not just about being the most well-known, but also about standing out from rivals and being perceived to consistently deliver a good quality service or product. The fact that the Business Superbrands process canvasses both business-to-business marketing experts and business professionals reaffirms on all counts that the brand is performing well.”
Click here to see Weber Shandwick’s page on the Superbrand U.K. website.