Asia Pacific Update: April 1
In today’s edition
In today’s edition, we look at the current state of Asia Pacific’s Meeting, Incentive, Conference, and Exhibition sector; presently working through a recovery strategy complicated by snap lockdowns, restricted international travel and other factors.
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Recovery Spotlight: Meeting, Incentive, Conference & Exhibition
The COVID pandemic devastated the Asia Pacific Meeting, Incentive, Conference and Exhibition (MICE) industry in 2020. After a timid start in 2021, the industry is expecting improvements in the latter half of 2021 and growth in 2022.
While more than half of companies in the Asia Pacific sector saw no activity between March and June in 2020, the situation began to ease in the second half of the year. 39% of companies expect activities will return to normal by June 2021 according to a UFI Global Exhibition Barometer survey.
Hybrid and virtual events have opened up opportunities for more companies to showcase their products. Many Taiwan companies were able to attend the major electronic show CES in January due to the reduced expense of attendance. Taiwan also hosted its Smart City Summit and Expo with both physical and online displays, attracting 251 exhibitors and 600,000 views worldwide.
Asia’s largest food exhibition, Japan‘s FOODEX 2021, attracted 25,000 visitors. With safe distancing in place for on-the-ground attendees, delegates from Australia and the Philippines, among other markets, participated digitally. Buyers and exhibitors can continue to interact through the online meeting platform until October 2021.
Run as a wholly online event, over 1,200 global buyers from 100 countries took part in the Malaysia International Furniture Fair. The event offered enhanced online exhibition features and improved business matching solutions for buyers and exhibitors.
Thailand’s Bangkok International Trade and Exhibition Centre is offering a hybrid meeting solution that combines physical event and virtual conference facility while adhering to safety and hygiene standards. Its recent virtual expo attracted over 7,000 participants from 33 countries.
Government support sought and given
New Zealand’s events sector is petitioning the government to open up the country for trade and consumer shows with safe distancing measures in place. Organisers are suffering from financial losses due to cancelled or re-scheduled events as a result of snap lockdowns. Events companies are also asking Australia‘s government not to prioritise sport over business events.
Singapore’s Tourism Board launched a SingapoReimagine MICE Virtual Show in February to help businesses in the sector to reimagine experiences and create new business opportunities. The city-state has recently relaxed safe distancing measures, allowing up to 750 attendees at trade events from 24 April 2021 subject to pre-event testing. It is also testing the effectiveness of dongles at conferences for tracking safe distancing.
The Hong Kong SAR Trade Development Council launched its International Sourcing Show as a hybrid show this month with a follow-up physical event in July. It is also mobilising its network of 50 offices worldwide to help buyers and exhibitors.
Media analysis of stories covering Australia, Cambodia, Hong Kong SAR, Japan, Malaysia, Macau SAR, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam from 1 March to 1 April 2021.
This briefing was prepared by the Weber Shandwick Insight and Intelligence team in Singapore. If you feel a specialised briefing and analysis bulletin could benefit your team, please get in touch: firstname.lastname@example.org.
About COVID-19 Recovery Report:
- The views and opinions reflected by these headlines do not necessarily represent those of Weber Shandwiick.
- The content of this news bulletin is a summary of publicly available news articles on events and developments related to COVID-19