Bahamas Ministry of Tourism Engages Weber Shandwick to Promote Travel to The Islands Of The Bahamas
– Firm’s Travel & Lifestyle Practice to Lead Multi-Discipline Communications Program –
NEW YORK – August 9, 2017 – Weber Shandwick, one of the world’s leading global communications and engagement firms, announced today that it has been chosen by the Bahamas Ministry of Tourism to provide communications support in the U.S. and Canada, as well as project work in the U.K. and Latin America. In May of this year, Hon. Dionisio James D’Aguilar was named Minister of Tourism, taking charge of one of the most crucial portfolios in The Bahamas. Together with Weber Shandwick, his team takes on the challenge of effectively promoting the 16 islands, which comprise a uniquely varied vacation option for travelers.
Weber Shandwick will work with the Ministry of Tourism team on a comprehensive strategic program to market the islands. In addition to benefitting from the agency’s previous 18 years of work for the destination, The Bahamas program will center on an integrated approach enabling the destination to reach consumers with greater efficiency and effectiveness.
“The Ministry of Tourism actively promotes the distinctive beauty, culture and character of 16 of our 700 islands for tourism. This array of choice is a complex marketing challenge that drives us to deliver creative storytelling,” said Joy Jbrilu, Director General, Bahamas Ministry of Tourism. “We are looking forward to partnering with Weber Shandwick, leveraging their e xperience with the destination, their creativity and the industry-leading expertise they bring to this work.”
Weber Shandwick is a leader in creating programs that grab consumer attention and communicate with them in ways that are relevant to their lives. The agency’s integrated execution ensures that clients reach consumers on the channels and devices that drive business.
The Bahamas program will be led by Weber Shandwick’s Travel & Lifestyle practice, which has been recognized for award-winning work, including Bronze Anvils, Big Apple awards and HSMAI Platinum awards for past Bahamas Ministry of Tourism programs. Beyond awards, the agency’s work for the Mexico City Tourism Promotion Fund has contributed to an increase of tourism of more than 11% in two years, without the support of paid advertising.
“Weber Shandwick is excited to return to work with The Bahamas Ministry of Tourism, and we look forward to another outstanding collaboration. We’ll bring our travel expertise, creative resources and digital programs to bear in order to bring value – and tourism – to The Bahamas,” said Alice Diaz, executive vice president, Travel & Lifestyle, Weber Shandwick.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015 and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.