Annie Marsolais Joins Weber Shandwick
MONTREAL, Oct. 11, 2012 — Weber Shandwick, one of the world’s leading global public relations agencies, today announced that Annie Marsolais is joining the firm October 15 as Vice President, based in Montreal where she will contribute to the development and expansion of Weber Shandwick in Montreal and across Canada. Marsolais will report to François Taschereau, Executive Vice President and General Manager of the firm’s Montreal and Ottawa offices.
Marsolais has over 13 years of experience in corporate, financial and marketing communications. A senior communications executive at Yellow Pages Group/Yellow Media since 2002, she led communications efforts for large-scale projects including the company’s initial IPO in 2003, the acquisition of Superpages in 2005 as well as a number of subsequent acquisitions, the company’s 99th anniversary in 2007 and the repositioning of the Yellow Pages brand in 2010. She also spearheaded the company’s first corporate social and environmental responsibility program. Annie began her career on the agency side working for Fleishman-Hillard in 1999.
Annie holds a Bachelor of Public Relations from the Université du Québec à Montréal and a Bachelor of French Studies from the Université de Montréal. She is a board member of the Fondation Marie-Vincent and was a board member of the Canadian Investor Relations Institute (CIRI) from 2003 to 2009.
“Annie’s stellar reputation and experience will further strengthen our depth in corporate and financial communications and accelerate the development of our presence in the Québec market” said François Taschereau. “Montreal is a critical piece of our global network and a priority growth area for our firm.”
Commenting on her appointment, Marsolais said: “The quality of the leadership, the firm’s unique culture and service model, and the scope of its client base convinced me that Weber Shandwick was the right destination for the next phase of my career. I’m thrilled to join the Canadian operations at this exciting time in our industry and bring our leading-edge offer to the Montreal market which is home to some of the world’s greatest companies.”
Weber Shandwick was recently named “Global Agency of the Year” by The Holmes Report, “Digital PR Firm of the Year” by PR News for the second time in three years, and “Most Creative PR Firm in the World” by The Holmes Report, based on a first-place finish in its Creative Index. On the Digital side, Weber Shandwick currently has more than 400 strategists, community managers, creative directors, planners, producers, writers, developers, bloggers, videographers, syndication and analytics experts embedded in offices worldwide.