Purpose in action

Social Impact

Awareness is important, but it’s not enough to make real, lasting change. Weber Shandwick’s award-winning Social Impact team delivers innovative strategies and creative campaigns for purpose-driven brands and organizations around the world, prioritizing engagement above all else.

Working with clients across private, public and social sectors, we know what it takes to move people to action. We bring deep subject matter expertise in purpose leadership, plus issues spanning global health and development, sustainability, education and social justice. Our integrated campaigns position clients as change leaders, amplifying a core purpose and sparking social progress.

We're Known For...

  • Shaping purpose strategies and programs
  • Building and protecting reputations
  • Delivering creative campaigns and experiences
  • Creating content that moves people to action
  • Engaging employees as advocates for purpose
  • Delivering shared value

Social Impact Team

Paul Massey, Global
President, Powell Tate and Global Lead, Social Impact

Victoria Baxter, The Americas
Senior Vice President, Powell Tate Social Impact Lead, Public Affairs

Brian Tjugum, EMEA
Managing Director, Social Impact, Health & Social Impact

Ian Rumsby, Asia Pacific
Chief Strategy Officer, Asia Pacific; Chairman, Australia, Weber Shandwick Worldwide