Solving Problems Without Precedent
Media Security Center
Risk permeates everything – spanning every industry and impacting every organization. Preparing for fake news, mis and disinformation, narrative attacks, deep fakes, and conspiracy propagation is now a business imperative. And today, organizations need more than an analytics tool to help address it. They need bespoke solutions to preempt and protect business and reputation impact.
Business leaders understand the increasing complexity of media and information flow – and it’s critical that they are fully informed about the depth of influence, dimension of new tactics, and potential harm posed by adversaries.
Building on the strength of our crisis management practice and powered by insights from some of the leading institutions combating misinformation and disinformation – and an exclusive partnership with threat detection platform, Blackbird.AI – our Media Security Center advises clients through conversation benchmarking and monitoring, scenario planning and simulation, and advanced campaign design. We define areas of emerging risk, train clients on response protocols, develop narrative frameworks and educate about the increasing velocity, severity, and properties of information threats through executive briefings, discipline-specific advisory tracks and immersive training sessions.
The Media Security Center works with a cross-disciplinary group of experts to provide clients with essential insight into the nature of information threats and related risks, along with advisory services to stave off and mitigate commercial and reputation risk.
We're Known For...
- Dealing with complex, emerging issues that have an unclear path forward
- Helping clients understand and mitigate risk in today’s new information environment
- Visually depicting properties, motivations, tactics and actions of network-driven communication campaigns
- Understanding communities by investigating how threat actors and underrepresented groups propagate mis and disinformation
- Designing communications strategies to effectively manage issues and maximize the impact of purposeful brand marketing and corporate ESG initiatives
- Building information resiliency
Sep 23, 2021
Media is Now a Security Concern
There’s no shortage of buzzwords related to security threats circulating our feeds. While each is a separate risk with its own nuances, they all fall under the same problematic umbrella: threats against reliable information. To combat them will require a new kind of crisis response.
Sep 23, 2021
What is Media Security?
Our experience dealing with a wide range of mis and disinformation issues across sectors like health, CPG, and government has led us to classify the diverse types of skills and capabilities required to address them as the practice of Media Security. This is our evolving primer of key terms in the space.
Sep 23, 2021
Weber Shandwick Launches Media Security Center via Partnership with Blackbird.AI
Published by PRWeek
Jul 16, 2021
Disinformation is coming for your business
Ransomware may be the threat everyone is talking about right now, but businesses also face another growing risk: becoming a disinformation campaign’s direct target or collateral damage.
Published by Axios
Dec 4, 2020
What Comes After The Coherence Crash
Coherence crashed following a confluence of world-changing events, the decline of trusted institutions, and technology accelerating faster than human sensibilities can keep up. At Weber Shandwick, we began studying this looming crisis in partnership with outside collaborators almost two years ago.
Media Security Center Team
Chris Perry, Global
Chief Innovation Officer
Peter Duda, Global
President Global Crisis and Issues
Ethan Bauley, North America
Head of Client Service Innovation
Rod Clayton, EMEA
Executive Vice President/Head of Crisis & Issues, Corporate Communications & Public Affairs
Carolyn Devanayagam, Asia Pacific
Head of Corporate, APAC and Senior Vice President, Client Experience