Public Diplomacy for Global Business
Geopolitical Strategy & Risk Group
The reputation risk for companies doing business across borders and cultures has never been more extreme or fast-paced. Technology-empowered employee, consumer and citizen activists combined with a growing focus on national priorities – whether Brazil Above Everything, Brexit, Make in India, China Standards 2035 or Made in All of America – have thrust business into the frontlines of 21st century geopolitical competition.
As the competition centers on economic, technological and diplomatic superiority – battlegrounds that nearly all multinational organizations influence – companies are in the political and public spotlight attempting to navigate it all. Reputation and influence has never been more important to business resilience at the same time it’s never been more at risk.
Weber Shandwick’s Geopolitical Strategy & Risk Group counsels clients to protect and elevate their reputation and influence, mitigate risk, and capitalize on opportunities in the 21st century geopolitical arena.
We're Known For...
- Monitoring & Mitigating Reputation Risk. We help clients see around corners through data-driven and expert analysis into emerging geopolitical trends and events that can impact company reputation.
- Local Expertise at Global Scale. Our communications experts are embedded in all major political, business and media capitals to connect and translate real-time geopolitical trends into tailored global communications solutions.
- Consumer & Employee Activism Expertise. As international politics accelerates into the public domain, our deep PR heritage in consumer and employee issues uniquely helps clients navigate and engage the key constituencies pressuring CEOs and companies to take a position on international political issues.
- Geopolitical Reputation Risk Audit. We conduct a comprehensive assessment of political reputation risks and opportunities before major international business actions, including market entry or exit, IPOs, campaign and product launches, and other multi-regional initiatives and events.
- Public Diplomacy Strategies. We design strategies that inform, educate and influence stakeholders across multiple markets, cultures and political environments surrounding an international business action or on an ongoing basis to protect and build reputation.
- Executive Briefings & Workshops. We conduct bespoke briefings and workshops for CEOs and executive leaders on the intersection of geopolitical, cultural and media dynamics that can and will impact their industry and global reputation.
Aug 3, 2021
New Research Finds Home Country is a Top Three Business Stakeholder
As a global brand or business focused on serving all stakeholders who matter, what to make of the rise of national interests in a new era of geopolitics? Is home country a stakeholder, too? Weber Shandwick, in partnership with KRC Research, conducted a global multi-market survey among multinational business executives in 12 countries to examine perceptions of the relationship between a multinational company and its home country along with the reputational risks and opportunities.
Feb 4, 2021
Global Business at the Geopolitical Frontlines
This report focuses on three of the most prominent geopolitical risks to business reputation in 2021, spurred not only by the events of the day, but by the enduring transformation of great power politics: supply chain geopolitics, technology competition and disinformation.
Nov 17, 2020
USGLC’s Liz Schrayer on the Future of U.S. Global Leadership
Liz Schrayer, President & CEO of the USGLC, joined EVP of Geopolitical Strategy & Risk Michelle Giuda for a conversation on the intersection of global and local, vaccine geopolitics, the U.S. election – and the implications of all of the above on the future of U.S. global leadership.
Jul 1, 2020
Mary Callahan Erdoes on the Post-Covid Global Economy
Mary Callahan Erdoes, CEO of JPMorgan Chase Asset & Wealth Management, on the outlook for business and investment during COVID-19 and beyond.
Apr 23, 2020
Early Lessons of COVID-19: A Conversation with Ambassador Mark Green
Ambassador Mark Green, former administrator of the U.S. Agency for International Development (USAID) and current executive director of the McCain Institute, speaks with Michelle Giuda, executive vice president of Geopolitical Strategy & Risk at Weber Shandwick, about the early lessons of the COVID-19 global pandemic.
May 6, 2020
A Conversation on Leadership with General Joseph L. Votel, USA (Ret.)
General Joseph L. Votel, USA (Ret.), former Commander of U.S. Central Command and U.S. Special Operations Command, and current president and CEO of Business Executives for National Security (BENS), discusses lessons for leaders during periods of extreme uncertainty.