Turning passion points into brand impact
Media & entertainment
In today’s highly fragmented, fast-moving world, brands must work harder than ever to engage with their target audiences. By harnessing passion points across entertainment and media, we identify the moments that matter most – helping clients authentically build meaningful fandom.
From developing branded content to negotiating talent, maximizing a sponsorship, or activating a full 360 campaign, our team of experts create deep associations with some of the most talked about properties, events and talent around the globe. From the big game to one of film’s biggest stages, we deliver relevance and help brands seamlessly integrate into cultural conversations.
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What we're known for
- Negotiating and maximizing our clients’ sports and entertainment event sponsorships, activations and integrations to ensure a deeper ROI
- Identifying and activating spokesperson talent – from A-list celebrities to niche micro-influencers – in an authentic and ownable way
- Tapping into fan behavior and audience passion points to seamlessly weave our clients into the cultural conversation
- Designing immersive brand experiences through emerging platforms, tools and technology
- Leveraging our global footprint to bring together sports and entertainment specialists, local market experts and our geopolitical strategy expertise to ensure a deeper understanding of global and local nuances and allow for success across borders