Data & Analytics
Core to our We Solve mindset is the role of data enabled evidence in how the firm builds insights, strategies, creative and campaigns executions. To solve, we must be Data Driven, Human Led in everything we do.
Our global team of 100+ analysts, data scientists, engineers and market researchers leverages proprietary technology, data science and deep client-focused expertise to address our clients’ diverse business challenges.
At the center of these efforts is our proprietary technology platform that utilizes Artificial Intelligence to sift and sort billions of data points from thousands of sources, and ensures the data underpinning our analyses are unbiased, sourced ethically and compliant with the complex regulatory environment. This capability – unique in our industry — enables, our Global Intelligence analysts to swiftly apply complex workflows to bring multiple models together, iteratively deriving deep and actionable insights in partnership with integrated teams.
We're Known For...
- Reputation benchmarking
- Brand positioning
- Journey mapping
- Audience segmentation
- Influencer identification
- Impact assessment
- Performance analytics
Jan 22, 2020
Weber Shandwick Establishes Global Intelligence Division
Comprised of more than 100 data scientists, analysts and engineers around the world, the group uses data and analytics to inform strategies – such as insight-driven, earned media storytelling opportunities – that address a wide array of business challenges.
Feb 20, 2019
Weber Shandwick Wins In2 SABRE Award for ‘Q’ AI Tool at The Holmes Report’s 2019…
Weber Shandwick was recognized at The Holmes Report’s 2019 North America In2 SABRE Awards last week, which celebrate insight and […]