The Engagement Index

Data & Analytics

Successful campaigns depend on nuanced insights. Employing a range of resources and methods to assess the competitive media environment, our core team of research and measurement experts identify relevant influencers, establish benchmarks, measure progress and enhance strategies for all our clients.

Our proprietary outcomes-driven measurement model, The Engagement Index, sets us apart from other agencies. This powerful, research-based diagnostic and tracking tool helps us establish more nuanced strategies for our clients, integrating traditional earned, owned and social media metrics.

We're Known For...

  • Traditional and social media analysis
  • Campaign performance scorecards and in-depth reports
  • Ongoing (monthly, quarterly) media performance tracking
  • Influencer identification, profiling and tracking
  • Community management analysis and reporting
  • Opinion polling and surveys
  • Concept and message testing
  • Media monitoring and measurement tools audits

Data & Analytics Team

Allyson Hugley, Global
President, Measurement and Analytics

Tanvir Hannan, The Americas
Executive Vice President, Analytics, Insight & Innovation

Alex Vass, EMEA
Managing Director, Analytics