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Global Intelligence

Data & Analytics

Core to our We Solve mindset is the role of data enabled evidence in how the firm builds insights, strategies, creative and campaigns executions.  To solve, we must be Data Driven, Human Led in everything we do.

Our global team of 100+ analysts, data scientists, engineers and market researchers leverages proprietary technology, data science and deep client-focused expertise to address our clients’ diverse business challenges.

At the center of these efforts is our proprietary technology platform that utilizes Artificial Intelligence to sift and sort billions of data points from thousands of sources, and ensures the data underpinning our analyses are unbiased, sourced ethically and compliant with the complex regulatory environment. This capability – unique in our industry — enables, our Global Intelligence analysts to swiftly apply complex workflows to bring multiple models together, iteratively deriving deep and actionable insights in partnership with integrated teams.

We're Known For...

  • Reputation benchmarking
  • Brand positioning
  • Journey mapping
  • Audience segmentation
  • Influencer identification
  • Impact assessment
  • Performance analytics

Case Studies

One house, two million architects, a whole new market

Hemnet: "House of Clicks"

Latest News

Coverage

Jun 24, 2020

Your brand is embracing TikTok. Here’s How to Tell if Your Campaign Actually Works.

Measuring campaigns on the hottest social media platform of 2020 is difficult — but definitely not impossible.

Read More

Published by PRWeek

Covid-19

May 19, 2020

Will big data achieve a higher purpose in a post-pandemic world?

Read More

Coverage, Covid-19

Apr 15, 2020

‘High gear’: Pandemic means PR pros are demanding more from platforms

Read More

Published by PRWeek

More News

Case Studies

The Science of Joy

DiGiorno: "The Power of Pizza"

Data & Analytics Team

Chris Perry, Global
Chief Innovation Officer
cperry@webershandwick.com

Elizabeth Gladwin, EMEA
Executive Vice President, Analytics
egladwin@webershandwick.com


Weber Shandwick
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