Global Intelligence
Data & Analytics
Core to our We Solve mindset is the role of data enabled evidence in how the firm builds insights, strategies, creative and campaigns executions. To solve, we must be Data Driven, Human Led in everything we do.
Our global team of 100+ analysts, data scientists, engineers and market researchers leverages proprietary technology, data science and deep client-focused expertise to address our clients’ diverse business challenges.
At the center of these efforts is our proprietary technology platform that utilizes Artificial Intelligence to sift and sort billions of data points from thousands of sources, and ensures the data underpinning our analyses are unbiased, sourced ethically and compliant with the complex regulatory environment. This capability – unique in our industry — enables, our Global Intelligence analysts to swiftly apply complex workflows to bring multiple models together, iteratively deriving deep and actionable insights in partnership with integrated teams.
We're Known For...
- Reputation benchmarking
- Brand positioning
- Journey mapping
- Audience segmentation
- Influencer identification
- Impact assessment
- Performance analytics
Latest News
Data & Analytics Team
Chris Perry, Global
Chief Innovation Officer
cperry@webershandwick.com
Elizabeth Gladwin, EMEA
Executive Vice President, Analytics
egladwin@webershandwick.com