Building Reputation, Managing Risk
While business leaders today focus on innovation as the path to growth and success, they are fighting an undertow of resentment against globalization, immigration and automation. Companies operate in an increasingly unpredictable and seemingly unmanageable world where others have been given access to their thoughts (through cyber leaks), their reputations (through social media) and their boardrooms (through activism).
Weber Shandwick’s corporate counselors challenge clients to view the current climate as an opportunity to differentiate, reposition and outflank the competition. We are trusted partners and strategic guides, bringing expertise and insights that deepen understanding of today’s obstacles and possibilities, advancing company culture and protecting reputation and brand.
We're Known For...
- Building value-based corporate narratives that change perceptions and drive action
- Amplifying corporate brands through engaging storytelling and integrated campaigns
- Managing game-changing issues and restoring reputation
- Defining and nurturing purpose-driven cultures and driving employee engagement
- Delivering insightful, data-driven analytics that propel corporate strategy
Apr 20, 2020
Preparing for Workforce Reintroduction in the Era of COVID-19
Two things are clear. We will not return to the workplace as it was pre-COVID. And now, with an abundance of patience and compassion, is the time to prepare.
Feb 27, 2020
Communicating with Global Workforces about Coronavirus
Every company’s focus should begin with their people. This starts with providing trusted information, policies and guidelines to employees across the enterprise on a regular basis. But as the epidemic worsens and widens, this will not be enough. More on recommendations for global companies in navigating communications across their enterprise.
Jan 14, 2020
The State of Corporate Reputation in 2020: Everything Matters Now
This new survey was conducted among executives from 22 markets worldwide and examines what drives a company’s reputation, why it is important to be highly regarded and the benefits that come with having a strong corporate reputation.
Corporate Reputation Team
Micho Spring, Global
Chair, Global Corporate Practice and President, New England
Greg Prager, EMEA
Managing Director, Switzerland and Chair, EMEA Corporate Communications
Baxter Jolly, Asia Pacific
Chief Executive Officer, Asia Pacific
José Luiz Schiavoni, Latin America
Chief Executive Officer