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Creating Cultural Value

Brand Marketing

We build brands by finding connection points in the real world. Our strategists and creatives help clients earn affection, affinity and purchase by delivering value to people and the world. That value can take limitless forms, like new AI-enabled technology that helps moms manage mosquito season or even a more-inclusive card game.

We energize the right platforms and the latest technology to choreograph stories that make real impact for brands and business. And we’re constantly looking for new ways to redefine how companies can create cultural impact – from CEO activism to the adoption of healthier lifestyles.

We're Known For...

  • Redefining and re-energizing companies and brands
  • Designing powerful brand architectures and associated narratives
  • Building affinity around milestone brand moments, including anniversaries and introductions
  • Crafting impactful creative that affects culture and the bottom line
  • Identifying and energizing influencers, from micro-influencers to A-List audience movers
  • Promoting food brands across the contexts of lifestyle and nutrition
  • Possessing unmatched sector expertise, spanning automotive, beauty, beverage, technology and more

Case Studies

Bringing Beer to Mars

Budweiser: "Bud on Mars"

Latest News

Coverage

Aug 11, 2020

Now this is a Blockbuster Airbnb

Read More

Published by CNN

Coverage

Aug 3, 2020

Got Milk? returns to advertising with spots by PR firm Weber Shandwick

Read More

Published by Campaign US

Coverage, Covid-19

Jun 26, 2020

Covid-19 Creative Showcase – June 26, 2020

This week’s global showcase includes Bud Light’s Certified Fresh.

Read More

Published by PRovoke

More News

Case Studies

Cruising into a Cultural Moment

Royal Caribbean International: "Eclipsing the Eclipse"

Brand Marketing Team

Alan Kercinik, The Americas
EVP, Brand Transformation, North America
akercinik@webershandwick.com

Baxter Jolly, Asia Pacific
Chief Executive Officer, Asia Pacific
bjolly@webershandwick.com

Graham Cox, EMEA
SVP, Business Development & Growth, UK & Europe
gcox@webershandwick.com

Alessandra Ritondaro, Latin America
EVP, Client Experience
aritondaro@webershandwick.com


Weber Shandwick
  • Case Studies
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  • What We Do
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  • #WorkAtWeber
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