Creating Cultural Value

Brand Marketing

We build brands by finding connection points in the real world. Our strategists and creatives help clients earn affection, affinity and purchase by delivering value to people and the world. That value can take limitless forms, like new AI-enabled technology that helps moms manage mosquito season or even a more-inclusive card game.

We energize the right platforms and the latest technology to choreograph stories that make real impact for brands and business. And we’re constantly looking for new ways to redefine how companies can create cultural impact – from CEO activism to the adoption of healthier lifestyles.

We're Known For...

  • Redefining and re-energizing companies and brands
  • Designing powerful brand architectures and associated narratives
  • Building affinity around milestone brand moments, including anniversaries and introductions
  • Crafting impactful creative that affects culture and the bottom line
  • Identifying and energizing influencers, from micro-influencers to A-List audience movers
  • Promoting food brands across the contexts of lifestyle and nutrition
  • Possessing unmatched sector expertise, spanning automotive, beauty, beverage, technology and more

Brand Marketing Team

Susan Howe, Global
Chief Collaboration Officer

Alan Kercinik, The Americas
EVP, Brand Transformation, North America

Baxter Jolly, Asia Pacific
Chief Executive Officer, Asia Pacific

Emma Thompson, EMEA
Chair, UK Consumer Marketing

Alessandra Ritondaro, Latin America
EVP, Client Experience