Mapping Goals, Driving Performance

B2B Marketing

In order to achieve real success in today’s ultra-competitive business-to-business marketplace, companies must effectively, consistently and clearly communicate the benefits of their branded offerings. That’s where we come in. Marrying a deep understanding of our clients’ value proposition and the competitive landscape, we develop content that’s increasingly helpful, relevant and useful to a target audience, and place it intelligently.

With our global network optimized for local impact, we provide compelling, integrated marketing and public relations programs that focus on engaging customers, prospects, relevant media and influential decision-makers. Whether it is broadening brand visibility of products and services, positioning company executives as industry innovators, building robust lead-generation and nurturing campaigns, or generating sales, our highly targeted, technologically-forward multimedia campaigns drive results.

We're Known For...

  • Operating a B2B worldwide network that offers global continuity optimized for local market impact
  • Building brands from niche specialists to global B2B leaders
  • Storytelling in engaging ways and across myriad B2B market sectors
  • Distinguishing client executives as informed and insightful industry experts and advocates
  • Showcasing influencer and end-user endorsements and testimonials
  • Devising lead generation strategies that deliver tangible business outcomes
  • Connecting complex marketing technology stacks to track the user journey
  • Distributing content and messaging through paid media to further the audience’s journey

By the Numbers

global B2B sectors served

30

leads generated

>50M

new business

$3B

B2B Marketing Team

Paul Jensen, B2B / Corporate Communications
President of Corporate, North America, Consumer
pjensen@webershandwick.com

Jodi Swartz, DemandGen, LeadGen, and Sales Enablement
Senior Vice President, Client Experience Digital
jswartz@webershandwick.com

Carolyn Devanayagam, Asia Pacific
Senior Vice President, Client Experience
cdevanayagam@webershandwick.com

Charlotte Witte, EMEA
Managing Director, Client Experience, Prime
Charlotte.Witte@primegroup.com