Chief Executive Officer, MENAzhasbani@webershandwick.com
With more than 20 years’ experience in the communications industry, Ziad Hasbani heads Weber Shandwick Middle East and North Africa. His expertise spans a variety of practices including corporate, public affairs and consumer and in addition to his management role he provides communications, issues and crisis counsel to brands and organisations in the aerospace, energy, financial services, government and industrial sectors.
Client experience includes Amlak Finance, Boeing, the Department of Finance of Abu Dhabi, Dubai Gold and Commodities Exchange, Ernst & Young, First Gulf Bank, the Ministry of Finance of the UAE, McDonald’s, Meat and Livestock Australia, Saudi Basic Industries Corporation and The Dow Chemical Company.
Before joining Weber Shandwick MENA in 2007, Ziad established and headed GOLIN’s Middle East operation. With his in-depth knowledge of the region’s demographics and culture, Ziad was responsible for the public affairs, corporate and consumer practices, working with major regional and international clients in the energy and payment card industries.
Previously, Ziad was general manager of Gulf Space International, the media representative agency of Al Jazeera Satellite Channel, in Saudi Arabia and Qatar. In the early 1990s, he co-founded and launched a generalist television station and several print media in the Middle East.
A graduate of the American University of Beirut with a multicultural background, Ziad is fluent in Arabic, English, French and Italian.