Chief Executive Officer, S2Publicom Weber ShandwickZSchiavoni@webershandwick.com
Ze Schiavoni is co-founder and current president of S2Publicom Weber Shandwick, one of the top five PR agencies in Brazil, with over 110 employees in offices located in Alphaville, São Paulo and Rio de Janeiro. The company has an exclusive network of affiliates in 20 Brazils most important cities, offering all the necessary support to their customers and unmatched regional expertise. In S2Publicom Weber Shandwick he devotes his time to working strategies with more at 70 clients such as Gol Linhas Aereas, Kroton Educacional, Cyrela, Canon, Petrobras, McDonald’s, Netflix, Nintendo, Warner and many others.
He majored in journalism at the School of Communications and Arts at the University of São Paulo (ECA / USP) and began his career as a reporter in 1982. In 1983, he was part of the team responsible for launching a weekly supplement covering IT for the Folha de S. Paulo, the most read newspaper in the state of São Paulo and one of the top 3 most read publications in the country. Afterwards, Schiavoni worked as a reporter and editor of several publications and was editor in chief of Computerworld Brazil. Schiavoni also participated in the creation of the Brazilian Association of PR Agencies (ABRACOM), of which he was president from 2004 to 2008. Now he serves as general secretary.
Ze has been in PR business for 24 years. Over the past years, S2Publicom it was recognized with 22 Aberje Awards, the most important PR award in Brazil. He has extensive experience in a wide range of communication disciplines, including crisis management projects and training programs for executives. Schiavoni serves as a senior strategist for a number of commitments to corporate clients and business-to-business, and has much experience working with consumer electronics, consumer products, telecommunications and technology clients.