Executive Creative Director, Prime and Chair, Global Creative CollectiveTBeckman@webershandwick.com
Tom Beckman is the Executive Creative Director and Senior Partner at Prime PR, Sweden. He has over 15 years of experience from the communication industry having worked as copywriter, journalist and editor before joining Prime in 2005. Having worked in most communication fields Tom focuses particularly on digital, global integrated campaigns and sustainability.
Having a background in advertising Tom has been key to building Primes multi-disciplinary offering around digital. His work for clients such as McDonald’s, adidas and Carlsberg includes building entire social platforms to online games, web series and applications for web and smartphones. After years of experience working with NGO:s like Save The Children, The Red Cross and The Swedish Cancer Society Tom also became part of Prime Sustainability Group helping clients identifying business opportunities and comparative advantages within corporate reputation. Clients include Electrolux, Ericsson and Akzo Nobel.
Tom was put in charge of Prime’s creative department in 2008 and under his creative leadership, Prime has become one of the most awarded PR agencies in the world topping the Cannes Lions ranking over PR agencies in 2010 and 2012, and was announced Global Consumer Agency in 2011 by The HOLMES Report. In addition Prime has dominated the Swedish PR-awards Spinn the last ten years winning 22 Gold awards and 13 Silver. Tom’s work has also received multiple Golds in awards such as Cannes Lions, Eurobest, SABRE, CLIO, Golden Egg among others.
Tom is a frequent speaker and has been invited to speak at most international industry event including Cannes Lions, Dubai Lynx, Eurobest, Spikes Asia, Ad:tech London, Global PR summit Miami and ICCO. He also regularly teaches marketing at top schools in Sweden including Berghs School of Communication, Stockholm Business School and Stockholm School of Economics. He has over the years written several opinion pieces for Contagious Magazine.
As a TED Ads Worth Spreading Advocate Tom is a part of the exclusive group of industry experts overseeing the advertising initiative of TED. Tom has for the last three years been part of the nomination and evaluating process working alongside TED Fellows as well as some of the most recognized names in the communication industry. Tom has also served as Jury President in Dubai Lynx, Young Lions and The Golden Egg as well as served on the jury in Cannes Lions and CLIO among others.