Rose de la Pascua
Chair of Spain and Executive Vice President, Europerdelapascua@webershandwick.com
Rose de la Pascua is responsible for the growth, management and strategic direction of the agencies Spanish operation and acts as senior counsel to a number of clients including Cerberus, ING, Mastercard, Nespresso and The Hong Kong Trade Development Council. Reporting directly to EMEA CEO Colin Byrne, she acts as EVP for Europe proactively representing the company through regional business partnerships, external relations and supporting the management and growth of the Continental Europe business, practices and international clients.
Prior to this, Rose established and was responsible for the Cohn & Wolfe Spanish operations. There, her clients included Bang&Olufsen, Glenfiddich, Goodman Real Estate, Kentucky Fried Chicken and Rolex.
Rose grew up in the UK, moved to Spain and opened the first then Shandwick office in Madrid and as managing director headed up the operation, supervised client service and led new business efforts.
Rose has a BA (Hons) Degree and an MA in Sociolinguistics and Communications from the University of Liverpool. She has undertaken vocational courses in marketing and Business Administration in Madrid as part of her continued professional development. She sits on advisory boards for the Instituto de Empresa and Vocento Media Group and acts as faculty on ESIC´s Senior Management Programme in Digital Business.
Rose is a mother tongue English speaker and also speaks Spanish, Catalan, French and Portuguese.