Chief Executive Officer, UK and Irelandrfriend@webershandwick.com
Rachel Friend leads a team of 230, with deep expertise in core specialisms of consumer, corporate, health, technology, financial and public affairs, as well as London’s planning, creative, digital and production studio capabilities, the largest in the EMEA region.
Rachel has been with the firm since summer 2010, initially running London’s consumer marketing practice, delivering three Olympic and Paralympic campaigns in 2012 including the Cannes Lion - winning EDF Energy of the Nation, and multi-award-winning campaigns for the likes of Mastercard, Samsung and Mobil 1, working with talent such as David Beckham, Jessie J and Jensen Button.
In 2014, Rachel lead consumer marketing in EMEA, a team of 250 consumer specialists delivering global and regional strategy and local activation for clients such as Nestlé, Nespresso, Mastercard, Johnson & Johnson and Unilever.
Previously, Rachel was the Head of Consumer PR for British supermarket Sainsbury’s, delivering brand, product, CSR and local communications strategy. She worked closely with brand ambassador Jamie Oliver to ensure all campaigns created differentiation from competitors, putting cooking at the heart of the offer, and the cut through to drive sales.
Rachel’s experience spans 20 years at agencies such as Hill & Knowlton and Bell Pottinger, with a stint as a press officer for the The National Magazine Company .