As co-managing director of the Brussels office, with a primary focus on brand PR, consumer engagement and B2B communications, Nora Lawton is responsible for leading pan-European client campaigns. She also provides strategic advice to our Belgian market clients. Currently, Nora oversees the award-winning and multi-market Friends of Glass campaign for FEVE – the European Container Glass Federation. Other clients include AB InBev and Microsoft.
Proactive and creative in her approach, Nora brings experience and expertise gained from working with a range of global brands including adidas, AEG, Captain Morgan, Cîroc, Guinness, Johnnie Walker, Lucozade Sport, Sky TV and Xbox 360. She has overseen numerous integrated brand campaigns for the likes of Guinness and Telefonica O2’s corporate reputation, rugby and music sponsorships.
Prior to joining the agency four years ago, Nora worked with Edelman and Ogilvy PR. Her experience spans consumer and end-user marketing, FMCG with a particular focus on beverage, consumer tech, alongside sports and music property sponsorship.
Nora holds an MA in Public Relations from DIT and a BA in History, Politics and Social Studies from the University of Limerick.