President, Weber Shandwick Westlpenati@webershandwick.com
Luca Penati is general manager, San Francisco and Silicon Valley, and Mediaco Lead for the Western Region. In his role, he oversees growth and operations for the firm’s Northern California offices in addition to focusing on content creation strategy for new and existing clients through Mediaco, Weber Shandwick’s award-winning content publishing and distribution offering that delivers a comprehensive and consultative approach to brands as media.
Penati’s expertise spans more than 25 years helping global and start-up companies in brand-building, reputation, and social and content marketing. Prior to Weber Shandwick, Penati served as Managing Director of Content and Social at Ogilvy West in San Francisco, where he led content marketing efforts for blue chip clients. Previously, he was Managing Director of Ogilvy Public Relations’ global technology practice for more than eight years, in addition to his role as co-lead of Ogilvy’s global content practice. He has held leadership positions in Edelman’s Silicon Valley operation, including as GM. Penati began the early part of his career in Italy and has been based in San Francisco for more than 15 years.