Executive Creative Director, Global Practicesjgilbert@webershandwick.com
Josh works with clients around the world to help them create great brands and creative campaigns. His work was been awarded at Cannes and won other industry honors.
Josh’s work for Weber Shandwick has resulted in some of the most engaging campaigns in recent years, including a new brand idea for Mattel’s Fisher-Price centered on helping parents get their young children off to the “Best Possible Start” in life. Josh and his team wrote and produced spots for the brand’s first all digital advertising campaign, leading to renewed growth in sales. They also write and produce the brand’s global television commercials and recently scored a 9 million+ view YouTube hit with a heartwarming, real-time global film called “Wishes for Baby,” which was shortlisted at Cannes this year in 2015. In 2014, Josh was a lead member of the team that put Mattel’s Barbie on the cover of Sports Illustrated’s 50th Anniversary Swimsuit Edition as part of the much-talked about (and Cannes Lions-winning) #Unapologetic campaign.
Josh also led the development of the brand name and identity for the landmark edX online learning partnership between Harvard and MIT. He helped position it, name it and create the brand mark design — a massively great assignment for the world’s most innovative massive online open classroom (MOOC).
For Bank of America, Josh helped reposition the company in the aftermath of the financial crisis, its first branding effort post acquisition of Merrill Lynch and Countrywide. The idea was to showcase how the bank plays a unique role in “setting opportunity in motion.” It was brought to life in advertising, print, video, in-branch, as well as among employees in all the bank’s lines of businesses.
Josh has also had the good fortune to work with Unilever on its brightFuture program. The mission: show how small acts can add up to a lot of good in our communities and around the world. In collaboration with a documentarian and various production and internal partners, Josh helped Unilever to create a documentary called “Going To Bed Hungry,” which raised awareness about how we can “share a meal” to help families with young children who face food insecurity. He has also helped to provide a creative spark for other initiatives, including the company’s successful digital campaign to get consumers to re-imagine bathroom recycling.
At Weber Shandwick, Josh has helped develop brand ideas or campaigns for such organizations as DreamWorks Animation, Verizon, PepsiCo, Electrolux, Brigham & Women’s Hospital in Boston, as well as such consumer products as Degree Men and Colombian Coffee, to name a few. Josh also had the honor to work on the branding and naming for The National September 11 Memorial and Museum in New York City at ground zero.
Prior to joining Weber Shandwick, Josh was a founding partner of the communications consulting boutique Westhill Partners. During his tenure, the firm’s political arm served as the strategy and media consultant for a number of major national and international races, as well as a pivotal presidential election in Venezuela against Hugh Chavez, a project which Josh led.
Josh holds a master’s in law and diplomacy from Tufts University, which includes study at Dartmouth’s Amos Tuck School of Business Administration, and a Bachelor of Arts from Hobart & William Smith Colleges.