Ian Rumsby

Ian Rumsby

Chair, Australia and Strategy and Marketing Services, Asia Pacific

Ian Rumsby is Chairman of both Weber Shandwick Australia and Powell Tate Australia. He is also Chair, Strategy and Marketing Services Asia Pacific.

As a senior advisor to some of the agency’s largest clients, Ian helps teams develop powerful engagement programs grounded in data, insights and strategy. He currently leads the agency’s Insights Community in the Asia Pacific region. He is also a member of the agency’s global Creative Collective.

Ian is a passionate advocate for community causes. He is a Board member of Cure Cancer Australia and provides pro-bono support for Autism Australia. Ian also leads Weber Shandwick’s Social Impact program in Asia Pacific, providing support to non-profit organisations in areas of technology; education; and environment and sustainability. He worked closely with the board of the Katrina Dawson Foundation in the lead up to the first anniversary of the Sydney siege in December 2015.

Ian is a keen advocate of the role and evolution of the PR industry. He authored and contributed to some of Weber Shandwick’s most forward-thinking research initiatives: Engaging Cities (analyzing the soft-power influence of 8 Asian cities); and the Innovation Trends Report (a review of macro-trends shaping society) He has speaks regularly across the region in support of published content as well as on broader social issues, including gender equality and artificial intelligence.

Ian holds a firm belief in the long-term benefits of nurturing talent. He designed and has led the agency’s Asia-wide talent development initiative, the Hothouse since its inception – a program that drives collaboration and accelerated thinking across markets; and leads the agency’s Employee Experience program in Australia and APAC region.

In 2016, Ian was named PR Week’s Asia Pacific PR Agency Leader of the Year.

He was formally an officer in the Royal Navy where he trained as a navigator and pilot in the Fleet Air Arm. Ian lives in Sydney, and is married with two young children.

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