CEO, Weber Shandwick Canada & President, Weber Shandwick Northgpower@webershandwick.com
Greg Power brings more than 25 years communications experience to his role as a former journalist, consumer marketer and public relations consultant. He has produced radio documentaries for CBC Radio and Radio Canada International, led corporate and community communications for Avon Canada and been a senior executive at Cossette Communications, Edelman Canada, Hill & Knowlton Canada and Rapp Collins Worldwide.
As President and General Manager of Weber Shandwick Canada, Greg provides strategic oversight to the firm’s offices in Toronto, Montreal, Ottawa and Vancouver and is a member of the agency’s North American leadership team. Greg specializes in developing communications strategy, development of master narratives and storytelling, media and presentation training and C-suite advice and counsel.
As Corporate Communications Manager at Avon Canada, Greg managed the company’s cause marketing initiative the “Flame Crusade Against Breast Cancer”, its sports marketing program “Avon Running” and was responsible for executive communications. Greg produced radio documentaries for CBC national programs and Radio Canada International’s Caribbean and Africa services on topics such as politics, food, sports, cultural and first nations affairs.
Greg holds a Bachelor of Arts in sociology from McGill University and a Bachelor of Journalism (High Honours) from Carleton University.
Greg lives in Toronto with his wife Leah and three daughters Maxine, Paige and Cleo plus two beloved Shetland Sheepdogs—Louis and Henry.