Executive Vice President and General Manager, Minneapolisepehle@webershandwick.com
Eric has more than 20 years’ experience managing crisis communication, community relations and public affairs projects for clients across multiple industries.
Eric leads Weber Shandwick’s work for the U.S. Army in support of the recruitment marketing and advertising campaign. The team supports the Army’s recruiting mission through grassroots community outreach, national event support, strategic media relations, multicultural outreach and social media initiatives. In his role as the Client Relationship Leader, Eric has counseled Army recruiting leadership on a number of issues and crises that could impact recruiting efforts.
Eric also directs the agency’s work for a number of public affairs and crisis accounts including, BAE Systems, Dairy Management Inc., Prairie Island Indian Community, Manitoba Hydro and Mall of America.
During his 21 years at Weber Shandwick, Eric has worked on a variety of issues and crises for clients including labor disputes; accidental deaths and injuries; fires and damage to property; food contamination; sick building syndrome; workplace violence; gang and criminal activity; concerns about terrorism; litigation support; and school shootings.
For more than 10 years, Eric has led crisis readiness trainings for the U.S. Dairy industry, focusing on food safety issues, animal health threats and agroterrorism attacks. He’s also led similar trainings for clients in the retail and commercial development industries.
Eric’s crisis work also extends internationally through his work with the U.S. Dairy Export Council. Previously, he served as global account director for the Northwest Airlines account, with an emphasis on managing the crisis communication efforts of Weber Shandwick’s international agencies.
Eric has worked with Mall of America, the largest retail and entertainment complex in the United States, since its grand opening in 1992. He has helped manage communications during a number of emergencies, crises and issues and led award-winning community outreach programs. His other work has included leading award-winning public affairs programs for tribal governments around environmental and energy issues, as well as tribal gaming associations highlighting the benefits of Indian gaming.
Prior to joining Weber Shandwick, Eric was a television reporter and anchor. Eric began his career as a radio reporter. Eric has a bachelor’s degree in journalism from the University of Minnesota.