David Liu’s tenure with Weber Shandwick is defined by a decade of strong growth across the firm’s China operations.
Liu was promoted to his current position in 2012 after having served as managing director for Weber Shandwick China since 2006. As Chairman, Liu continues to oversee Weber Shandwick with a focus on delivering multi-disciplinary marketing solutions working closely with our sister companies Jack Morton, FutureBrand, and Octagon.
He first joined Weber Shandwick in Beijing as head of Corporate Communications and Public Affairs in 2000, before taking on the role of General Manager in 2004.
Liu has experience across a very broad corporate client portfolio including MasterCard, Prudential Financial, UBS, Harvest Fund Management Co., Honeywell, Degussa, Boeing, American Airlines, The Bahamas Islands, Agilent Technologies, Microsoft, Symantec, L’Oreal, Swatch, Nike, Bayer Healthcare, Viagra, Haier and Tiens. Under his supervision, Weber Shandwick has also become the leading firm for Procter & Gamble in China, serving more brands than any other agency, including: Olay, SK-II, Max Factor, Crest, Pantene, Vidal Sassoon, Anna Sui and all P&G fragrance brands. In 2005, Weber Shandwick named Liu the Managing Director of the Year, an honor that was first introduced that year to recognize outstanding achievement among global office leaders.
His previous experience includes a ten-year stint with Taiwan’s flagship carrier, China Airlines, where he supervised the company’s worldwide communications and promotion programs. He actively participated in the special committee that spearheaded the airline’s global image renewal and new corporate identity launch in 1994 - the most significant communication projects in the carrier’s 40-year history. In addition, Liu served as a senior aide in a Taiwanese legislator’s re-election campaign, helping her win a landslide victory in December 1998.
Today, Liu is a well-known figure in the Chinese PR industry. He is a sought-after speaker at industry events, and his popularity has also reached China’s student population. Each year Liu delivers “Campus Talks” at leading universities across China, informing students about the PR industry. He is also a frequent guest on the popular reality show in China similar to “the Apprentice” He also has a micro-blog with over 370,000 followers at http://weibo.com/davidhliu. Adding to his list of accomplishments, he recently published a book, entitled “No Strangers Under the Sun”, which has become popular among a younger audience.