EVP, Brand Transformation, EMEACharlotte.Witte@primegroup.com
Charlotte is currently a Key Account Manager, and Prime’s former Head of Marketing Communications. She has worked at Prime since 2006, establishing and leading the marketing communications offering, among the most awarded in the industry.
As a senior consultant, Charlotte works in an advisory capacity for companies across a range of sectors, both B2C and B2B. Currently she works with some of the largest clients in the Prime portfolio and has extensive communications experience at local, regional and international level. Her areas of expertise include brand strategy and brand building, marketing and communication strategy and integrated marketing communication ‒ concepts and campaigns.
Her client experience includes Electrolux, Husqvarna, ICA, IKEA, Omega Pharma, Orcla Foods and SCA, with landmark campaigns including Kids’ Kitchen, Spotless and Vac from the Sea, all of which were recognized at Cannes.
Prior to joining Prime, Charlotte held a CMO role at the web company Spectral and was Divisional Manager at the Institute for International Research.