webershandwick

Carmen Lawrence

Carmen Lawrence

Executive Vice President and General Manager, The Axis Agency

Carmen Lawrence, executive vice president and general manager of the Axis Agency, has over 14 years of experience in Spanish-language media relations and corporate image development.

Carmen has worked with clients interested in broadening their outreach to Hispanics in industries ranging from food and beverage, health and beauty, household products, packaged goods and retail, among others. Carmen’s specialties include new product launches, consumer education campaigns and brand revitalizations.

As the general manager for Axis, Carmen oversees all team members and account activity to ensure quality and efficiency of service. That oversight includes providing strategic direction, leveraging best practices, managing the budget and regularly reporting on progress and results.

Currently, she is responsible for all consumer packaged goods assigned business, ensuring strategic alignment, impactful execution, quality control and budget stewardship. Her current clients include: The Clorox Company, Nestlé and Unilever.

Carmen began her career in marketing communications with Weber Shandwick in the Boston office, where she worked on high impact and strategic marketing campaigns for the Boston Red Sox and Ocean Spray. Prior to joining Weber Shandwick, Carmen was a consultant for PricewaterhouseCoopers.

Carmen earned her Master’s in Global Marketing Communications from Emerson College, with an emphasis on Latin American markets and has a Bachelor of Science from the University of California at Berkeley in Business Administration. Carmen is fluent in Spanish and conversant in Portuguese.


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