Baxter Jolly

Baxter Jolly

Chief Executive Officer, Asia Pacific

Baxter Jolly was appointed Chief Executive Officer, Asia Pacific in July 2015. Since joining the firm in September 2005 as managing director of Weber Shandwick Singapore, Baxter has developed best-in-class practices and multinational client services, helping to achieve double-digit growth rates over the past five years since becoming vice chairman, as well as spearheading an integrated communications approach to drive business results for clients across the 10 markets in the region.

Under his leadership, Weber Shandwick Singapore is today the largest and leading PR agency in Singapore. The agency was awarded Outstanding Overall PR Consultancy of the Year at the PRISM Awards 2010. In 2009, the agency was named winner in the SABRE (Asia Pacific) Awards 2009 and IPRA Golden World Awards 2009 in the financial communications category.  In 2008, the firm was awarded a Stevie Award for “Best PR Agency” globally by The International Business Association. In addition, the firm won a category award for Best Financial campaign at the Asia Pacific PR Awards 2008 and two runner-up positions for “Agency Head of the Year” and “Consultancy of the year”. He also led the firm to four awards at the Asia Pacific PR Awards 2007, including Runner-up for “Consultancy of the Year”.  In 2006, the firm was voted the Number One agency for PR companies in Singapore by Marketing magazine.

Prior to Weber Shandwick, Baxter was the managing director of GolinHarris Singapore, an Interpublic Group sister company. Before moving to Singapore, Baxter was executive director of a boutique PR agency in Japan.  In that capacity, Baxter provided counsel to a number of multinational clients based in Tokyo and Osaka. From 1999 to 2002 Baxter led the corporate, travel and financial practice at a leading international PR agency in Hong Kong.  He began his consultancy career as a senior consultant with Ludgate Asia (renamed Weber Shandwick) in Hong Kong in 1998.

He has provided counsel on communications issues for corporate and government clients and has experience across a wide range of sectors including aviation, banking (retail and investment), consumer lifestyle, entertainment, finance and investor relations, food and beverage, healthcare, hospitality, luxury, technology and telecommunications, transportation and logistics, property and tourism.

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