webershandwick

Andy Schueneman

Andy Schueneman

General Manager, Detroit

Andy has nearly 20 years of experience in a broad range of communications disciplines with expertise in integrating traditional consumer product marketing practices with digital and social media programs to achieve results globally.  As the General Manager of the Detroit office Andy oversees day-to-day operations including client relationships, campaign creative and staff development.

Andy provides strategic direction to General Motors on a variety of global and national programs and has helped pioneer Weber Shandwick’s approach to digital storytelling. He has overseen social and traditional media relations for OnStar, Chevrolet, Buick, GMC, Pontiac and Saturn as well as developed integrated marketing communications for GM retail programs in conjunction with McCann-Erickson advertising.

In 2009 Andy was active in crisis communications and use of social media before, during and after GM’s bankruptcy. He led the GMReinvention.com team to transparently communicate GM’s bankruptcy announcement and emergence. Additionally, Andy led the social and traditional media relations for GMnext, GM’s dialogue-based campaign for its centennial year.

In addition to his work with GM and responsibilities running the Detroit office Andy also oversees the agency’s work with the Michigan Economic Development Corporation and the Pure Michigan tourism campaign and business development efforts.  He also provides counsel to clients ranging from automotive to banking to charitable foundations.

Prior to joining Weber Shandwick, Andy was senior account supervisor at Edelman. At Edelman, Andy worked on a variety of leading consumer brands including Valvoline, Michelin and Rust-Oleum. Previously, Andy was a member of the Interpublic Group family working at BSMG Worldwide (now a part of Weber Shandwick) on the “got milk?” and the “Pork. The Other White Meat” campaigns.

Andy’s awarding-winning work includes multiple industry awards for General Motors’ news bureau, a PRWeek Award for the GM Hot Button promotion, a Forrester Groundswell Award and Sabre Award for Livin’ Large in Chevy Aveo, and two Golden Trumpet Awards from Publicity Club of Chicago for his work with the Profit Sharing Council of America and Abbott Laboratories’ sponsorship of the AIDS exhibit at Chicago’s Museum of Science and Industry.

Andy annually attends South by Southwest, in Austin, Texas, where he explores how emerging technologies can work for the good of both societies and corporate brands. Andy earned a bachelor’s of arts degree in communication from the University of Dayton.


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