webershandwick

Sports

Sports Marketing

When it comes to marketing, it’s how you play the game that counts

Dedicated sports practice with over 20 years of Olympic experience specializing in the planning, co-ordination and delivery of creative strategic communications campaigns and sponsorship activation for brands, governing bodies, teams, and events in sport.

We offer the full suite of marketing communication services: Strategic communications & sponsorship consultancy; Planning and delivery of product launches, experiential campaigns and Digital and social media campaign planning; National and international media relations across all sectors channels; Fan engagement; Sponsorship activation; Talent exploitation; and Content creation.

We connect fans with their sports heroes, favorite teams and preferred brands in new, more personal ways.

We use these services to deliver positive branded media coverage, bring sponsorship programs to life, connect with and generate word of mouth amongst sports fans, and deliver significant return on investment for our clients.

In addition our specialist Olympic and Major Events Bidding team has supported Athens 2004, Beijing 2008, Sochi 2014, Munich 2018 and the international communications for the England 2018 FIFA World Cup Bid.

Sports Issues Management

In today’s sports and media landscape, issues and crises gain widespread coverage instantly — as passionate, vocal fans converge with a fast-moving traditional and social media culture to scrutinize every aspect of the multi-billion dollar sporting industry. This makes for a highly volatile global arena in which missteps and issues quickly escalate into controversy.

Our Sports Issues Management & Crisis team provides expertise in building, enhancing and protecting athletes, teams, leagues and other organizations’ brands. As with all great athletes, we recognize the importance of physical and mental conditioning, on-field awareness, staying on our toes and teamwork.

We focus on brand reputation, offering expertise in:

  • Issues Management
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  • Crisis Preparedness & Rapid Response
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  • Image Recovery & Restoration
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  • Media Relations
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  • Media Training
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  • Public Affairs
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  • Corporate Social Responsibility
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  • Stakeholder Mapping
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  • Messaging & Storytelling
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  • Social Media
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  • Content Syndication
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Weber Shandwick has extensive experience managing crises and issues across multiple industries, vantage points and geographies. In addition, Firebell, our proprietary, award-winning crisis simulation software and training, prepares clients for the worst-case scenario by creating an authentic, real-time experience of being attacked across social media channels.