webershandwick

Research

Better research data helps you make smarter communications decisions

We dig deep into the data, uncovering insights and intelligence that can set your organization, your campaigns and your ideas apart from competitors.

Our Research specialists initially define the target audience using both qualitative and quantitative techniques,including customized primary and secondary research, surveys, one-on-oneinterviews, and focus groups in conjunction with the most advanced internet-based technologies.

Our Media Intelligence team then performs a media analysis, using measurable criteria to assess the quality and quantity of media coverage — which can be compared against competitors or benchmarked and measured over time.

We provide knowledge and insights that build, drive and enhance brands, business marketing and communications decisions.

As a full-service agency, we specialize in the research activities essential for effective communications, including:

  • Target audience identification
  • Impact and ROI measurement
  • Proactive reputation management
  • Content development
  • Market and audience evaluation
  • Segmentation analysis
  • News-generating research
  • Crisis response
  • Marketing materials assessment

Corporations, nonprofits and governments rely on our expertise when they need answers to their strategic challenges. As a leading global provider of market research, we help these organizations capitalize on our findings to shape communications campaigns, develop effective messages in print, broadcast and digital media and apply insights that lead to actionable results.

Our global network of research professionals, with backgrounds in political campaigns, consumer marketing, journalism and academia, are known for the capacity to execute quickly, accurately and reliably.

We are unmatched in our specialized and collaborative research strategies and in our agility and ability to deliver answers to critical business questions on time and within budget — no matter how high the stakes or tight the deadlines.