webershandwick

Multicultural Communications

Forge stronger connections with fast-growing ethnic markets

Shifting global demographics continue to change the economic landscape, increasingly prompting companies and organizations to seek out specialized communications programs to reach diverse populations.

Understanding  these strategic and cultural challenges is key to developing effective multicultural marketing campaigns. Our team of experts helps create and implement integrated communications programs for a wide range of audiences. We produce award-winning multicultural work that helps companies expand their reach through thoughtful marketing connecting lifestyle, culture and language with company brands.

Often overlooked, growing multicultural markets represent an exceptionally valuable and influential audience with high levels of disposable income.

We offer a full range of engagement services aimed at multicultural markets, including:

  • Integrated communications
  • Social media engagement
  • Brand development
  • Consumer marketing
  • Government relations
  • Business-to-business marketing
  • Research and analytics
  • Special event sponsorship

It is no secret that there exists today a broader range of diverse cultures, races, faiths and nationalities than ever before — and this increasing, positive trend is set to continue. To stay ahead of these changes, we help clients understand the opportunities and potential risks in communicating with specific ethnic groups.

With unmatched relationships in the media, political and commercial worlds, we have the versatility to work across both public and private sector business — from large multinational companies to smaller, more targeted government campaigns.

Our specialist teams worldwide focus solely on reaching out to growing ethnic markets.

Whether it’s raising the profile of a brand or product, working within communities on a grassroots level or managing an issue that relates to ethnic groups, our team ensures that all communications programs engage the diverse audiences that are so important in the world today.