Driving reputation and business results in the auto industry

Our clients are charged with making automotive transportation safer, smarter, greener and more connected with innovations that address changing consumer preferences and stiffening regulatory requirements.  

The Weber Shandwick automotive team rides shotgun to ensure our clients’ products and technologies get exposed to the right audiences at the right time, and that they get the reputation boost they deserve for their work in advancing this increasingly complex industry.     

From understanding how to best reach automotive engineers with product and technical news to building brand advocacy with specific consumer segments, we bring deep experience, industry knowledge, and product and technology aptitude, to help our clients increase their visibility, expand their influence and ultimately drive revenue.   

From OEMs and their suppliers, to aftermarket companies and government agencies, our clients benefit from our deep understanding and passion for the auto industry.

We are a group of gear heads and tech heads who know how to get a story told. Our clients rely on us for strategic counsel and flawless execution in a variety of specialized areas, including:

  • Business-to-consumer communications
  • Business-to-business communications
  • Corporate reputation management
  • Branding and positioning 
  • Product launches
  • Issues management and crisis preparedness
  • Interactive digital and social media
  • Media strategy and outreach
  • Media training

And, our reach is truly global. We do extensive work in North America, Europe and Asia with the world’s biggest OEMs and suppliers.