webershandwick

Travel & Lifestyle Marketing

Award-winning capabilities in the world of travel, leisure & hospitality

We represent countries, states, provinces and CVBs. We service airlines, cruise lines, hotels/resorts, casinos, travel suppliers and attractions. We’ve launched theme parks, travel websites, even a Papal museum.

Our approach is to focus on the essentials of public relations with a balance of strategy and creativity — and then blend brand alliances, broadcast, vertical-market outreach, entertainment marketing, social media, as well as consumer events to propel leisure brands forward. We secure headlines and ignite conversation to drive the bottom line.

Our extensive offering of award-winning travel and lifestyle related services includes:

We fuse the mind of a travel industry insider with the muscle of a consumer marketing powerhouse.

  • Integrated strategic marketing – consumer and B-to-B
  • Media relations
  • Visiting journalist programs
  • Digital and social media programs
  • Event planning and marketing
  • Reputation and crisis management
  • Corporate communications
  • Brand positioning
  • Media training

We manage campaigns ranging from narrow, targeted efforts to major global operations and launches. We design bold, customized strategies that resonate with audiences and turn influencers into advocates. We go beyond core media relations to reach consumers directly to drive sales, revenue and brand awareness.

Constant change, competitive and economic shifts and evolving new and core media invigorate our approaches and help us thrive in a super-competitive environment. We forge longstanding, successful business partnerships with clients, many who have been on our current roster more than a decade.

Moreover, exceptional communications skills and meaningful media relationships help us better engage consumers in today’s new, significantly more complex travel and lifestyle environment.