webershandwick

Measurement & Analytics

Demonstrating and Creating Value through Analytics

In the Engagement Era massive air cover simply cannot compete with a well-executed ground game. To move the markets and the masses communications must both reach stakeholders and incite them to action. Achieving this requires insight into the volume and paths through which messages are disseminated to and by stakeholders in an increasingly complex media environment.

Weber Shandwick’s Measurement & Analytics Practice consists of a core team of communications research and measurement experts who work in partnership with clients to deliver the audience and media insights critical for establishing and sustaining successful communications programs. We employ a range of resources and methods to assess the competitive media environment, understand stakeholders, identify relevant influencers, establish benchmarks, measure progress and enhance strategies.

Building on our strong heritage in analytics, our proprietary outcomes-driven measurement model, The Engagement Index, is a powerful research-based diagnostic and tracking tool that helps us establish more nuanced communications strategies for our clients based on an engagement analysis approach that integrates traditional earned, owned and social media metrics.

Using a mix of proprietary and market tools, our services include:

Our entire measurement approach is geared toward constant calibration and providing clients with the critical insights needed to understand how to chart the best course forward for communications success.

  • Traditional and social media analysis
  • Campaign performance scorecards and in-depth reports
  • Ongoing (monthly, quarterly) media performance tracking
  • Influencer identification, profiling and tracking
  • Community management analysis and reporting
  • Opinion polling and surveys
  • Concept and message testing
  • Media monitoring and measurement tools audits