webershandwick

Food & Nutrition

Navigating today’s ever-changing food culture

We’ve built one of the industry’s largest food and nutrition practices — staffed by strategic senior counselors and content experts — including registered dietitians, PhD nutrition scientists, former and current food journalists and trained chefs. These specialists have extensive experience in engaging the communities that matter most to our food and beverage clients.

Our work in food spans from the functional to indulgent, and we have successfully launched new products, reinvigorated brands, leveraged scientific research and changed the way consumers and influencers perceived specific foods or ingredients. We have been behind many of the most iconic brand campaigns and most recognized marketing programs in the world.

We put our extensive experience to work for clients in these important areas:

We create award-winning campaigns for the world’s leading food companies — and have deep expertise turning commodities into brands.

  • Integrated engagement strategies
  • Brand building
  • Opinion leader outreach
  • Alliance building
  • Scientific communications
  • Issues management
  • Crisis counseling

We’ve developed strong relationships with food and nutrition influencers, including registered dietitians and bloggers. To help cut through the clutter of nutrition information online and elevate the voice of nutrition experts, we supported the creation of the Nutrition Blog Network — an aggregator of more than 400 blogs written by registered dietitians.

We work rapidly and effectively to put clients on top of complex issues — from environmental sustainability, food safety and nutrition to biotechnology and animal welfare. We are well equipped to handle legislative initiatives, as well as executive reputation and corporate social responsibility programs.

By deploying a range of cutting-edge tools and tapping into a global network of experts, we provide strategic direction and immediate tactical support. As a result, our clients are able to respond efficiently to the media and stakeholders — and better position themselves to protect and enhance the reputation of their organizations, products and brands.