webershandwick

Digital

In a crowded landscape, only the smartest strategies and the best content get noticed

We believe that content and community are inextricably linked. To build vibrant communities for our clients, we create targeted content that meets and speaks to audiences where they live — online.

With more than 500 embedded, in-house digital, production and social media practitioners around the globe, our practitioners seamlessly integrate with public relations colleagues to deliver progressive, award-winning campaigns that drive clients’ businesses forward.

We consider clients’ entire ecosystem and work to engage people across earned, owned and paid channels. To achieve our clients’ goals, our integrated campaigns include these core elements:

  • Community management
  • Engaging creative
  • Content marketing and production
  • Paid amplification
  • Monitoring, measurement and analysis
  • Change management

Continuous digital monitoring helps a client identify with audiences, and is the first line of defense against potential crisis situations to provide actionable insights; we use best-in-class tools to capture, track and quantify brand-mentions and valued topics in real-time from social and traditional media channels.

Our digital strategists have counseled some of the most forward thinking digital brands, helping them adjust to the changing media environment by aligning both strategy and internal structure.

Flipside, a specialized mobile and digital Weber Shandwick agency, adds depth in mobile strategy, experiences and business transformation.Together with Flipside, Weber Shandwick delivers full-scale, modern digital offerings that blend content, community and commerce for both B2C and B2B marketers.

We take a long-term view that focuses on building community, rewarding people and providing informative, fun, entertaining content that keeps advocates engaged with a brand over time.