webershandwick

Corporate

We build one powerful enterprise brand voice to unlock value and build reputation

In this Era of Engagement, we know that increased demands for transparency and authenticity mean that companies must speak with one voice. A voice that is credible and compelling to every stakeholder. And everything must be integrated, because everything is accessible and visible.

Our approach involves four major elements to build and integrate one powerful brand voice: developing a unifying enterprise brand idea, and an engaging creative expression to bring it to life. Activating the enterprise brand voice by defining the distinctive enterprise story, leveraging executive storytellers with the right messages in the right places, and creating a multi-faceted amplification and engagement plan to engage stakeholders and achieve key business goals. Protecting reputation by building a culture of preparedness to anticipate and mitigate issues and crises, creating an agile rapid response capability, and ensuring an intentional approach to recovery after a crisis. Measuring reputation and business value by tracking both outputs and outcomes through an integrated set of measurement tools.

Our expertise encompasses the full range of corporate communications for enterprises across industry sectors, with special emphasis on:

In this always-on, multi-platform, uncertain world, having one powerful brand voice is essential to anchoring trust and unlocking the full value of the enterprise.

  • Enterprise brand strategy and development
  • Executive Equity & Engagement
  • Employee Engagement & Change Management
  • Strategic Media
  • Issues & Crisis Preparedness and Management
  • Corporate Social Responsibility
  • Financial Communications
  • Litigation Support
  • Digital Strategy
  • Content Development

Our experts have access to an unparalleled array of resources, relationships and proprietary databases across our other practices and all geographic regions.

With offices worldwide — and hubs located in Boston, Beijing, Brussels, Chicago, Dallas, Hong Kong, London, Los Angeles, Minneapolis, New York, Singapore, Toronto and Washington, D.C — we serve clients in virtually every industry, including automotive, biotechnology, consumer products, energy, financial services, food and beverage, health care and pharmaceuticals, technology, telecommunications, travel and leisure, utilities and others.

In everything we do, one goal is uppermost: to unlock business value and build reputation.