webershandwick

Consumer Marketing

Breaking through the clutter to connect consumers with trusted brands worldwide

We develop and execute strategic campaigns that help companies build strong, lasting relationships with consumers to enhance brand loyalty and promote advocacy.

Whether targeting health-conscious baby boomers, new moms, pet lovers, pop-culture obsessed teens or frequent flyers, we create insight-driven programs to engage today’s savvy consumers in ways that truly resonate, including:

We get consumer brands noticed — by engaging the right audiences, via the right platforms, at exactly the right time.

  • Consumer outreach
  • Media relations
  • Event marketing
  • Pop culture penetration
  • Word-of-mouth and viral marketing
  • Mobile marketing
  • Social media strategies
  • Digital and interactive campaigns
  • Emerging media initiatives

We specialize in building visibility and preference for our clients and their products and services through new product launches, consumer education campaigns, brand revitalization and repositioning, event planning, branded entertainment and sponsorships, celebrity and influencer seeding, retailer support, cause marketing and issues management.

We are experts at driving consumer campaigns in key sectors, such as food and beverage, health and beauty, household products, packaged goods, retail and fashion, travel, automotive and consumer technology.

The top consumer marketers in the world are eager to work with us, and with good reason. We’ve earned our place as their trusted partner by keeping one simple goal in mind — to always engage with consumers to help clients reach, and even surpass, their ultimate business objectives.