webershandwick

Business Marketing

Powerful communications are at the heart of brand awareness and loyalty

In order to achieve real success in today’s ultracompetitive business-to-business marketplace, companies must effectively, consistently and clearly communicate the benefits of their branded offerings.

We provide compelling, integrated public relations programs that focus on raising awareness among customers, prospects, relevant media and influential decision-makers. We don’t just tell the story of your business; we make sure the public is listening.

Whether it is broadening brand visibility of products and services, positioning company executives as industry innovators or even generating sales inquiries, our highly targeted, technologically forward multimedia campaigns drive results.

Our global business marketing network provides services for the full range of B-to-B sectors, including:

We speak the language of business in ways that resonate with every audience.

  • Automotive
  • Energy
  • Human resources
  • Industrial/heavy equipment
  • Manufacturing
  • Plastics
  • Technology

We devise engaging campaigns that convey the value-added features and benefits of clients’ products and services by capitalizing on structures already in place, showcasing development potential, and proving how these offerings make a real difference in the businesses of their customers and prospects.