News Highlights
 
New Book Identifies Compelling Reputation Recovery Strategies

Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation features the strategies, insights, research and real-life experiences needed to restore reputation following a crisis – and protect it from being tarnished in the first place...

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Advocacy, Key Driver of Brand Growth According to New European Research

A new study by Weber Shandwick and Paul Marsden reveals that brand advocacy is worth five times that of an advertising spend, in terms of creating new and loyal brand users for companies.

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