webershandwick

  • 75 Percent of Multi-Brand Company Executives Report that Parent Brand is As…

    July 24, 2012 | Jennifer Norton

    NEW YORK, July 24, 2012 – According to a survey by global public relations agency Weber Shandwick and KRC Research, 75 percent of executives at companies that manage products under multiple brand names now believe that a strong parent brand reputation…

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  • Crisis Management is Number One Success Factor for Global Chief Communications Officers,…

    June 26, 2012 | Jennifer Norton

    NEW YORK, June 26, 2012 – Nearly two-thirds (65 percent) of global chief communications officers (CCOs) say that crisis management experience is today’s prerequisite for success…

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  • Weber Shandwick Adds Key Digital Talent, Innovative Depth to Senior Ranks

    June 14, 2012 | Jennifer Norton

    NEW YORK, June 14, 2012 – Weber Shandwick’s Digital practice announced a series of leadership additions, which continue to add best-in-class innovation and practice expertise to the firm’s digital…

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  • Politics Is Driving Incivility in America, According to New National Poll

    June 13, 2012 | Jennifer Norton

    NEW YORK, June 13, 2012 – A rancorous political environment is primarily responsible for driving a “national civility disorder” and most Americans say politics is increasingly uncivil…

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